What is the term for a window designed for displaying goods or advertising material?

The term "show window" specifically refers to a window that is designed for displaying goods or advertising material. These windows are commonly found in retail settings where businesses showcase their products to attract customers. The primary function of a show window is to enhance visibility and draw attention to the items displayed, making it an essential element in merchandising and marketing strategies. In contrast, while the other terms may relate to displaying items or promotional materials in different contexts, they do not specifically denote the type of window used in retail environments for that targeted purpose. For instance, a display case typically refers to an enclosed structure where items can be shown, which is not necessarily a window.